The Digital Business Model module (BEMM129), which is focussed on helping us to prepare for the future workplace, has been a unique experience. Especially the online community has helped me to have a deeper understanding of the themes covered throughout the module. In this blog post, I will reflect on how my knowledge of the impact of technology in businesses and career roles evolved, my digital learning experience during the module, and how I will use what I’ve learned in the future.

My initial view of technologies such as Artificial Intelligence’s impact on businesses was minimal. I had a general view that technology is being used merely to improve businesses’ effectiveness, efficiency and customer experience, as reflected in my preliminary comment on FutureLearn.

However, as I progressed through the module contents, my perspective started to change. After contemplating on a picture (an empty red phone booth) on FutureLearn, I was amazed by the significant shift that technology brought not only to businesses but to career roles and human needs.

Reading the blog posts of my peers allowed me to view the impact from different perspectives. Roy’s blog post made me realise that business models are vulnerable and can be challenged by competitors with the usage of latest technologies.

Jonah’s blog post got me thinking of how traditional banks are struggling with the emergence of challenger banks around the world. It led me to research on traditional bank’s strategies to counter this situation.

Also, Amy’s blog post made it clear that technology is not only having an impact on customer journeys but also internal business processes.

As an aspiring creative consultant, Alexis’s blog post made me realise the significant shift towards creativity in the industry. In particular, I was convinced that creativity is a crucial aspect that would be hard to be replicated by technology.

However, Giles O’Hallaran’s reply on my comment in FutureLearn made me question the possibility of a future “Robot Takeover”. It prompted me to do further research on the topic. I found that according to Oldfield (2020) from BBC, some technologists believe that it is almost inevitable that we will end up subservient to these super-intelligent machines.

I now have a balanced view of the impact that technology is going to have in the world in general. Although machines are making remarkable progress, I reckon that we should focus on creating a more human world while developing these technologies.

Finally, I would like to share my overall digital learning experience and how I intend to apply my learnings from this module in the future.

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References

Oldfield, E. (2020). Will we worship artificial intelligence in the future? – BBC Ideas. Retrieved 9 April 2020, from https://www.bbc.co.uk/ideas/videos/will-we-worship-artificial-intelligence-in-the-fut/p07100kv?playlist=futurefest2018

Colley, J. (2020). Just Eat’s £6 billion takeover: can anyone actually make big money from online takeaway?. Retrieved 9 April 2020, from https://theconversation.com/just-eats-6-billion-takeover-can-anyone-actually-make-big-money-from-online-takeaway-129473

Woodford, I. (2020). Santander circles spring launch for platform to rival Transferwise | Sifted. Retrieved 9 April 2020, from https://sifted.eu/articles/santander-fintech-fx-battle/

Hiretual. (2020). Hiretual: AI Recruiting Platform | Find And Hire 10x Faster. Retrieved 9 April 2020, from https://hiretual.com/

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